Shift Into Fall
Problem
Revzilla needed a campaign for end of the riding season. That final push into the winter off season. So we developed the Shift Into Fall campaign.
Solution
We leveraged a lot of quintessential North East fall imagery from New England to base our look and feel. And I designed the lock up for the campaign that integrates a gear shifter on a motorcycle into the arm of the T. The logo animates nicely and brought together the entire campaign.
Role
Art Direction, Lead Designer, Photographer
